Research on the development path of five-color glutinous rice industry in Guangxi based on SWOT analysis
Five-color glutinous rice is an ethnic characteristic food in Zhuang Autonomous Region in Guangxi.This study explored the development path of the five-color glutinous rice industry in Guangxi through SWOT analysis,clarified the key elements of its internal and external environment,and proposed relevant development strategies to promote the sustained growth of the five-color glutinous rice industry in Guangxi.Through field research and data analysis,the following conclusion have been drawn:there are multiple advantages to five-color glutinous rice industry in Guangxi,including a long history of inheritance,suitable climate conditions and integration with cultural tourism,which would provide strong support for its sustainable development.However,there are also some difficulties to the development of the five-color glutinous rice industry,such as a small scale of processing enterprises,low degree of mechanization,relatively single products,lack of market promotion and brand building,etc.At the same time,the five-color glutinous rice industry in Guangxi has broad opportunities in policy support,intangible cultural heritage and cultural and creative development,as well as technological innovation.The government should attach importance to the development of Guangxi's five-color glutinous rice industry,strengthen the cultivation of leading enterprises,actively promote the development of intangible cultural heritage research,also should adhere to market orientation,accelerate market promotion and brand building,and build a national brand system actively.
five-color glutinous riceindustrial developmentintangible cultural heritagesuggestions for counter-measures
万方数据
维普
