Research on the Marketing Strategy of Sichuan Fruit and Wine Market Based on 4P Theory
With the continuous improvement of my country's productivity level,the continuous improvement of national economic income,the main body of consumption is slowly becoming younger,the brand of liquor market solidified,and fruit wine gradually entered the sight of young people.Firstly,this paper analyzes the advantages,disadvantages,opportunities and threats of the fruit wine market based on the Porter's five forces model.Then use the STP strategy to segmented the market,and use questionnaire surveys to obtain survey data to understand consumers'consumption preference for fruit wine.Finally,based on the theory of 4P marketing portfolio,the fruit wine marketing strategy is formulated,and reasonable suggestions are made in combination with the actual situation.
fruit wine marketPorter's five forces modelSTP strategy4P marketing strategy
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