Research on Influencing Factors of Consumer Behavioral Intention of Food Tourism Based on TPB Model
Based on the theoretical model of planned behavior,this paper empirically analyzes the influencing factors of consumers'behavioral intention of food tourism on the basis of a survey of consumers.The results show that monthly income level,preference for food tourism in Zibo city,recommendation by family and friends and network media,sufficient time and energy and economic conditions have significant positive effects on consumers'behavioral intention of food tourism.
theory of planned behavior modelbehavioral intention of food tourisminfluencing factor
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