浅析非遗食品加工技艺的现代化转型与市场推广策略
Analysis of the Modernization Transformation and Market Promotion Strategies of Intangible Cultural Heritage Food Processing Techniques
张泽东1
作者信息
- 1. 北京海风悠歌餐饮管理有限公司,北京 100000
- 折叠
摘要
非物质文化遗产是中华民族悠久历史和灿烂文化的结晶,其中的食品加工技艺更凝聚了先民的智慧和创造力,形成了独特的风味和品质,成为我国饮食文化的瑰宝.因此,本文分析了非遗食品加工技艺的现代化转型与推广策略,旨在促进非遗食品加工行业的发展.
Abstract
Intangible cultural heritage is the crystallization of the long history and splendid culture of the Chinese nation.The food processing techniques in it further embody the wisdom and creativity of our ancestors,forming a unique flavor and quality,and becoming a treasure of China's culinary culture.Therefore,this article analyzes the modernization transformation and promotion strategies of intangible cultural heritage food processing techniques,aiming to promote the development of the intangible cultural heritage food processing industry.
关键词
非遗食品加工技艺/现代化转型/市场推广Key words
intangible cultural heritage food processing techniques/modernization transformation/marketing promotion引用本文复制引用
出版年
2024
NETL
NSTL
万方数据