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网络食品安全背景下的平台企业约束机制

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平台市场交易模式下,经济、法律约束之外的食品平台企业行为很大程度上决定了食品质量安全问题事前预防效果.本文将自利与他利统一起来,研究企业伦理责任从外在压力转换为企业内生动力,将企业伦理责任履行的自发转变为企业的自觉行为,增强平台食品可追溯体系下的食品质量安全事前预防保障功能.研究表明,食品平台企业伦理责任与经济责任、法律责任统一到平台食品的识别信息、可追溯信息等信息属性指标,将伦理责任的弱约束逐步指标化,可系统地解决由于平台企业社会伦理责任缺失带来的平台食品质量安全问题.本研究提出,将企业伦理责任逐步内化为平台食品的识别信息和可追溯信息等信息属性,作为其有机组成部分,通过调节企业的经济收益,实现企业伦理责任履行从自发到自觉的转变.
The Constraint Mechanism of Platform Enterprises under the Background of Network Food Safety
The behavior of food platform enterprises outside the economic and legal constraints largely determined the pre-preventive effect of food quality and safety problems under the platform transaction mechanism.This paper studied the transformation mechanism of corporate ethical responsibility from external pressure to internal motivation through combination of self-interest and altruism.It transformed the spontaneous performance of corporate ethical responsibility into corporate consciousness,and enhanced the pre-prevention and security function of food quality and safety under the platform food traceability system.It showed that the indexed ethical responsibility could systematically solve the platform food quality and safety problems caused by the lack of social ethical responsibility of the platform enterprises'behavior through that the food platform enterprises'ethical responsibility,economic responsibility and legal responsibility were unified into the platform food traceability logistics information attribute.This research proposed that it could finally realize the transformation of the corporate ethical responsibility fulfillment from spontaneity to consciousness by adjusting the economic benefits of the enterprise after gradually internalized the corporate ethical responsibility into the identification information and traceability information of the platform food.

food supply chainplatform enterpriseethical responsibilityendogeneity

祝琴、张欣

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嘉兴大学 平湖师范学院,浙江 嘉兴 314001

嘉兴大学 商学院,浙江 嘉兴 314001

食品供应链 平台企业 社会责任 内生性

2024

现代食品
国家粮食储备局郑州科学研究设计院

现代食品

影响因子:0.169
ISSN:2096-5060
年,卷(期):2024.30(9)