The Constraint Mechanism of Platform Enterprises under the Background of Network Food Safety
The behavior of food platform enterprises outside the economic and legal constraints largely determined the pre-preventive effect of food quality and safety problems under the platform transaction mechanism.This paper studied the transformation mechanism of corporate ethical responsibility from external pressure to internal motivation through combination of self-interest and altruism.It transformed the spontaneous performance of corporate ethical responsibility into corporate consciousness,and enhanced the pre-prevention and security function of food quality and safety under the platform food traceability system.It showed that the indexed ethical responsibility could systematically solve the platform food quality and safety problems caused by the lack of social ethical responsibility of the platform enterprises'behavior through that the food platform enterprises'ethical responsibility,economic responsibility and legal responsibility were unified into the platform food traceability logistics information attribute.This research proposed that it could finally realize the transformation of the corporate ethical responsibility fulfillment from spontaneity to consciousness by adjusting the economic benefits of the enterprise after gradually internalized the corporate ethical responsibility into the identification information and traceability information of the platform food.