Strategies for External Communication of Shaanxi's Intangible Cultural Heritage Food Culture
This article analyzes the external dissemination value of Shaanxi's characteristic intangible cultural heritage cuisine from cultural and economic perspectives;based on the current development characteristics of intangible cultural heritage cuisine,this paper analyzes its shortcomings in external dissemination from the aspects of dissemination content,dissemination methods,and dissemination channels.In response to the current situation of the dissemination of intangible cultural heritage food in Shaanxi,strategies for external dissemination have been proposed from the aspects of creating food stories,expanding media resources,and conducting cross-border cooperation,aiming to provide reference ideas for the external dissemination and promotion of intangible cultural heritage food culture in Shaanxi.
Shaanxi's intangible cultural heritage culinary cultureexternal disseminationfood culture
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