全媒体时代下速食桂林米粉的"出圈"策略
The"Out of the Circle"Strategy of Fast Food Guilin Rice Noodles in the Era of All-Media
周伊林 1张怡 1黄乐1
作者信息
- 1. 广西民族大学,广西 南宁 530000
- 折叠
摘要
随着互联网的普及和全媒体时代的到来,消费行为逐渐发生转变,螺蛳粉、桂林米粉等速食食品逐渐进入消费者的餐桌.当前,速食桂林米粉行业面临着区外知名度低、品牌建设落后、工业化标准缺失等问题.速食桂林米粉要利用城市名片、打造本土知名品牌、增强工业化意识以及转变销售模式等策略推动速食桂林米粉产业的可持续发展.
Abstract
With the popularization of the Internet and the advent of the all-media era,consumer behavior has gradually changed,and fast food such as river snail noodles and Guilin rice noodles have gradually become the table choices of consumers.Governments at all levels are also paying more attention to the development of fast food industry.At present,the fast food Guilin rice noodle industry is faced with problems such as low visibility outside the region,backward brand construction and lack of industrialization standards.Guilin instant rice noodle industry should use the city name card,create local well-known brands,enhance industrialization awareness and change the sales model to promote the sustainable development of Guilin instant rice noodle industry.
关键词
速食产品/桂林米粉/品牌意识/互联网营销Key words
fast food products/Guilin rice noodle/brand awareness/internet marketing引用本文复制引用
基金项目
大学生创新创业训练项目(S202210608231)
出版年
2024
NETL
NSTL
万方数据