The"Out of the Circle"Strategy of Fast Food Guilin Rice Noodles in the Era of All-Media
With the popularization of the Internet and the advent of the all-media era,consumer behavior has gradually changed,and fast food such as river snail noodles and Guilin rice noodles have gradually become the table choices of consumers.Governments at all levels are also paying more attention to the development of fast food industry.At present,the fast food Guilin rice noodle industry is faced with problems such as low visibility outside the region,backward brand construction and lack of industrialization standards.Guilin instant rice noodle industry should use the city name card,create local well-known brands,enhance industrialization awareness and change the sales model to promote the sustainable development of Guilin instant rice noodle industry.
fast food productsGuilin rice noodlebrand awarenessinternet marketing
NETL
NSTL
万方数据
