Research on Fresh Agricultural Products Supply Chain Intrusion Based on Asymmetric Information
Based on the theory of double marginal effect and information asymmetry,this paper constructs the game model of centralized decision making and decentralized decision making in the supply chain of fresh agricultural products.Through model derivation and analysis,the intrusion behavior of suppliers and its impact on revenue are discussed,and it is found that intrusion behavior can help alleviate the double marginal effect.At the same time,this paper deeply analyzes the information asymmetry between the internal and external organizations of the supply chain and its impact on the operation of the supply chain,and puts forward corresponding strategies to solve the problem of information asymmetry,aiming at optimizing the operational efficiency of the supply chain of fresh agricultural products.
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