Strategies for Promoting Chinese Food Culture in International Business Under the Background of Cross-Cultural Communication
Chinese food culture has a long history and rich connotation,which is one of the important contents of the foreign business promotion of Chinese traditional culture.Taking Chinese food culture as the starting point,this paper analyzes its cultural and economic value of foreign business promotion from the background of cross-cultural communication.At the same time,from the aspects of cultural communication differences,language translation barriers,promotion channels and carriers,the current predicament of Chinese food culture foreign business promotion is sorted out.In view of the existing problems,this paper designs the promotion and improvement strategies with food as the bridge,food as the interest and food as the medium,aiming at providing reference suggestions for the promotion and communication of Chinese food culture in foreign business.
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