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老龄化背景下浙江省老年人群预制菜品开发研究

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本文针对浙江省老年群体的预制菜品开发,从市场需求、产品设计、营销策略以及社会和经济效益等方面进行了分析与评估.通过深入探讨老年群体的特定需求,提出了一系列旨在满足这一群体食品安全、营养便利需求的策略.分析表明,开发此类产品能显著提高老年群体的生活质量,并对地区的经济发展和相关产业链活动产生积极影响.
Research on the Development of Prepared Dishes for the Elderly Population in Zhejiang Province under the Background of Aging
This paper analyzes and evaluates the market demand,product design,marketing strategy and social and economic benefits for the development of prepared dishes for the elderly in Zhejiang Province.By deeply exploring the specific needs of the elderly group,a series of strategies are put forward to meet the needs of food safety and nutrition convenience of this group.The analysis shows that the development of such products can significantly improve the quality of life of the elderly group,and have a positive impact on regional economic development and related industrial chain activities.

agingZhejiang provinceprepared dishes for the elderly

周法剑

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浙江旅游职业学院,浙江 杭州 311231

老龄化 浙江 老年人群预制菜品

浙江旅游职业学院校级青年科研课题

2023KYYB02

2024

现代食品
国家粮食储备局郑州科学研究设计院

现代食品

影响因子:0.169
ISSN:2096-5060
年,卷(期):2024.30(16)
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