Research on the Upgrading of Local Agricultural Product Packaging in the Context of"the Belt and Road"——Taking the Research on Upgrading the Packaging of the"Jiaoxi Pear"Brand as an Example
With the continuous improvement of the level of social and economic development,the consumption of the people has achieved a leapfrog upgrade,both the pursuit of the practicality of various goods,but also pay attention to the beauty of the outer packaging.This paper analyzes the significance of optimizing the packaging design of agricultural products under the background of"the Belt and Road";According to the development trend of design and the existing problems,a reasonable optimization strategy is proposed.It aims to improve the design quality of agricultural products packaging,and provide strong support for"the Belt and Road".
packaging image designagriculture productsthe Belt and Road Initiativeregional culturebrand imageJiaoxi pear