Research on Optimization Strategies for the Development of Prefabricated Food Industry Under the Background of Rural Revitalization—A Case Study of Zhaoqing City
The rural revitalization strategy serves as the overarching framework for rural development in the new era of China,and the development of the prefabricated food industry can facilitate the integration of the primary,secondary,and tertiary industries,emerging as a new business format to propel the implementation of the rural revitalization strategy.Taking Zhaoqing city in Guangdong province as an exemplary case,this paper explores strategies for optimizing the development of the prefabricated food industry.As a major agricultural city in Guangdong,Zhaoqing possesses policy,resource,and geographical advantages in developing the prefabricated food industry.However,the current development of the prefabricated food industry in Zhaoqing is confronted with challenges such as low standardization levels and relatively poor supply chain coordination.In response,this paper proposes targeted strategies,including jointly mobilizing multiple forces to enhance standardization and leveraging the effects of industrial parks to cultivate leading enterprises within the supply chain,with the aim of providing valuable reference suggestions for optimizing the development of the prefabricated food industry in Zhaoqing city.
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