陕西省60岁以上老年人购买预制菜意愿调查
Survey on Willingness of Elderly People Aged 60 and Above to Purchase Prefabricated Dishes in Shaanxi Province
帅雨婷 1李锴昕 1李佳豪 1田京京 1吕佳俊 1李小婷 1鲜栋宇1
作者信息
- 1. 陕西理工大学,陕西 汉中 723001
- 折叠
摘要
目的:调查老年人购买预制菜的意愿,以及对预制菜的需求与偏好,为预制菜市场的健康发展提供科学依据.方法:使用问卷分析法调查陕西省 60 岁以上老年人对预制菜的购买意愿,运用结构方程模型分析购买意愿的影响因素;通过Kmeans++聚类算法对老年消费群体进行细分.结果:影响老年人预制菜购买意愿的重要因素有预制菜安全性及老年人购买条件;老年人购买预制菜消费群体可细分为重要消费客户、积极尝试客户、便利追求客户、探索观望客户、保守传统客户 5 个子群体.结论:老年人购买预制菜意愿较强,提升预制菜品质能有效提高老年人购买预制菜意愿,建议预制菜企业研发适老化预制菜产品,均衡老年人饮食营养,优化供应方式,简化复热过程,确保安全卫生,合理定价.
Abstract
Objective:To investigate the willingness of the elderly to purchase pre-prepared dishes,as well as their demand and preference for pre-prepared dishes,and to provide a scientific basis for the healthy development of the pre-prepared dishes market.Method:The questionnaire analysis method was used to investigate the willingness of the elderly aged 60 and above to purchase pre-prepared dishes in Shaanxi province,and the structural equation model was used to analyze the influencing factors of purchase intention;the elderly consumer groups were segmented by the Kmeans++clustering algorithm.Result:The important factors affecting the willingness of the elderly to purchase pre-prepared dishes are the safety of pre-prepared dishes and the purchasing conditions of the elderly;the elderly consumer groups that purchase pre-prepared dishes can be subdivided into five subgroups:important consumer customers,active trial customers,convenience-seeking customers,exploratory wait-and-see customers,and conservative traditional customers.Conclusion:The elderly have a strong willingness to purchase pre-prepared dishes.Improving the quality of pre-prepared dishes can effectively increase the willingness of the elderly to purchase pre-prepared dishes.It is recommended that pre-prepared dish companies develop pre-prepared dishes suitable for the elderly,balance the dietary nutrition of the elderly,optimize the supply method,simplify the reheating process,ensure safety and hygiene,and set reasonable prices.
关键词
聚类算法/结构方程模型/预制菜/购买意愿Key words
clustering algorithm/structural equation modeling/prefabricated dishes/purchase intention引用本文复制引用
出版年
2024
NETL
NSTL
维普
万方数据