Marketing Strategy of Fresh Food Based on Online to Offline
Taking O2O model as the starting point,this paper summarizes the shortcomings of fresh food marketing under the traditional model from the aspects of operation and sales,food supply and promotion management.Combined with the characteristics of O2O model,the fresh food marketing strategy is designed from the aspects of experience marketing,supply optimization,value-added services,etc.,in order to provide reference for improving the marketing and promotion of fresh food.
online to offlinefresh foodmarketing methodsfood publicityfood characteristics
万方数据
维普
