Taking O2O model as the starting point,this paper summarizes the shortcomings of fresh food marketing under the traditional model from the aspects of operation and sales,food supply and promotion management.Combined with the characteristics of O2O model,the fresh food marketing strategy is designed from the aspects of experience marketing,supply optimization,value-added services,etc.,in order to provide reference for improving the marketing and promotion of fresh food.
关键词
O2O模式/生鲜食品/营销方式/食品宣传/食品特性
Key words
online to offline/fresh food/marketing methods/food publicity/food characteristics
维普
万方数据