夜游经济发展模式的新探索——以四川省乐山市绿心公园萤火虫夜游为例
An Exploration of the Development Mode of Night Tourism Economy:A Case Study of the Firefly Night Tour in Lvxin Park of Leshan
宋雨晗 1曹成全 2卢雨莲1
作者信息
- 1. 乐山师范学院 旅游与地理科学学院,四川 乐山 614004
- 2. 乐山师范学院 生命科学学院,四川 乐山 614004
- 折叠
摘要
创意化夜间旅游项目是旅游目的地转型升级的重要手段.我国目前夜间旅游模式相对单一,且同质性严重.作为著名的发光明星物种,萤火虫成为夜间旅游的重要素材和突破口.文章以四川省乐山市绿心公园为例,通过问卷调研了解了游客自发进行绿心公园赏萤的感知,并在对绿心公园基础设施、生态环境、生物资源等方面进行考察的基础上,初步探索了萤火虫主题夜游的规划,提出了在绿心公园建设萤火虫夜游项目的思路(科学保护是前提,合理规划是重点,文化内涵是底蕴,创意营销是关键,硬件设施是保障),以期充分发挥萤火虫的旅游效益、文化效益、生态效益,打造夜间经济新增长点,为全国夜游市场探索、夜游经济发展提供新的思路.
Abstract
The creative night tourism project is an important means for the transformation and upgrading of tourism destina-tions.At present,the night tourism model in China is relatively simple and homogeneous.As a famous flag-ship species which can glow in the dark,fireflies can be used to make breakthroughs in night tourism.This paper,taking the Lvxin Park in the city of Leshan of Sichuan Province as an example,discusses the planning of the firefly themed night tour.Through questionnaire survey,we understand the tourists'perception of watching fireflies spontaneously in the Lvxin Park,and on the basis of investigation on the infrastructure,ecological environment and biological resources of the Lvxin Park,we propose the strategy of building a firefly night tour project in the Lvxin Park(Scientific protection is the premise,reasonable planning is the key,cultural connotation is the foundation,creative marketing is the key,and hardware facilities are the guarantee),in order to give full play to the tourism bene-fits,cultural benefits and ecological benefits of fireflies and create a new growth point of the night economy,providing new ideas for exploring the national night tourism market and developing the night tourism economy.
关键词
夜间旅游/萤火虫/夜间经济/绿心公园Key words
night tourism/firefly/night economy/Lvxin Park引用本文复制引用
基金项目
四川旅游发展研究中心项目(LYX-09)
教育部新农科新农科研究与改革实践项目()
乐山师范学院大学生创新创业训练计划(2022)(S202210649086X)
出版年
2024
NETL
NSTL
万方数据