An Exploration of the Development Mode of Night Tourism Economy:A Case Study of the Firefly Night Tour in Lvxin Park of Leshan
The creative night tourism project is an important means for the transformation and upgrading of tourism destina-tions.At present,the night tourism model in China is relatively simple and homogeneous.As a famous flag-ship species which can glow in the dark,fireflies can be used to make breakthroughs in night tourism.This paper,taking the Lvxin Park in the city of Leshan of Sichuan Province as an example,discusses the planning of the firefly themed night tour.Through questionnaire survey,we understand the tourists'perception of watching fireflies spontaneously in the Lvxin Park,and on the basis of investigation on the infrastructure,ecological environment and biological resources of the Lvxin Park,we propose the strategy of building a firefly night tour project in the Lvxin Park(Scientific protection is the premise,reasonable planning is the key,cultural connotation is the foundation,creative marketing is the key,and hardware facilities are the guarantee),in order to give full play to the tourism bene-fits,cultural benefits and ecological benefits of fireflies and create a new growth point of the night economy,providing new ideas for exploring the national night tourism market and developing the night tourism economy.
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