On the Spatial Evolution of O2O E-commerce in the Yellow River Basin Based on Big Data
In recent years,the platform economy,represented by online group buying,has developed vigorously,which has a significant impact on urban commercial space,and its spatial evolution law has attracted wide attention from the academic com-munity.Web crawler technology was used to collect the big data of merchant comments from Meituan-Dianping,China's largest O2O e-commerce platform,and GIS analysis and mathematical statistics were used to systematically analyze the spatial evolution process of O2O e-commerce in the Yellow River Basin.Conclusions were drawn as follows:The development of O2O e-com-merce in the Yellow River Basin is distinct in different stages.From 2012 to 2014,it was a period of slow growth;2015 to 2016 saw rapid expansion;2017 to 2019 was a period of stable growth;after 2020,it entered a phase of intense fluctuation.The spatial development pattern of O2O e-commerce in the Yellow River Basin shows distinct hierarchy.Zhengzhou and Xi'an ranked the first level,6 cities such as Qingdao,Jinan and Luoyang the second level,17 cities such as Taiyuan,Hohhot and Lanzhou the third level,22 cities such as Yinchuan and Xining the fourth level,and the other 38 cities the fifth level.The spatial expansion of O2O e-commerce in the Yellow River Basin is characterized by a combination of hierarchical diffusion and contagious diffusion.The development of O2O e-commerce in the Yellow River Basin has shown an increasingly obvious"polarization"phenomenon.The above conclusions have certain reference value for promoting the deep integration of digital technology and the entity economy in the Yellow River Basin,cultivating and strengthening the new economy,and achieving high-quality development.
O2O e-commerceYellow River basinspatial evolutionbig data
万方数据
维普
