An Exploration on the Cultivation Path of Heritage Tourism Management Talents in Local Universities from Cultural Self-confidence Perspective:A Case Study of Leshan Normal University
With the vigorous implementation of the cultural self-confidence strategy and the acceleration of the in-depth in-tegration of culture and tourism,heritage tourism has once again become a new focus of tourism development and a new research hotspot.However,there is a lack of research on heritage tourism education and the cultivation of professional talents.Firstly,the internal logical relationship among cultural self-confidence,heritage and heritage tourism is analyzed.Then,the four characteristics and three trends of heritage tourism development are revealed.Finally,the history and experience of heritage tourism education and talents cultivation are summarized based on a case study of Leshan Normal University.Some measures for the development of heritage tourism education and talents cultivation in the future are put forward in order to provide references for the cultivation for compound and application-oriented professional talents in tourism management.
Integration of culture and tourismcultural self-confidenceheritage tourismcompound and application-orient-ed talentscultivation path