On Urban Characteristic Culture Shaping Strategy under the Background of the Integration of Cultural and Tourism——Taking Lianyungang City as an Example
As the"soft power"of the city,the characteristic culture of the city has become the successful factors of urban competition and the core force of the formation of the city's brands.Under the background of the integration of cultural and tourism,this paper analyzes that the development of urban tourism,on the one hand,should combine its own unique historical and cultural accumulation to form a unique urban temperament and characteristic cultural symbols,and rely on cultural and tourism resources to promote the construction of urban branding.On the other hand,it is necessary to deepen the integration with regional characteristic culture and cultural and creative industries,to excavate characteristic cultural resources and cultural connotations,and to create influential characteristic cultural tourism brands,so as to achieve"cultural and tourism integration"and"urban characteristic culture"to meet people's demand for personalized and diversified tourism products.
integration of culture and tourismcharacteristic culturestrategyLianyungang
NETL
NSTL
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