On the Development Path of Yellow River Culture from the Perspective of"The Belt and Road"——A Case Study of the Fire God Festival
The Yellow River culture is an important part of Chinese civilization.Grasping the historical opportunity of"The Belt and Road"initiative and promoting the Yellow River culture to go out can enhance the effectiveness of the international dissemination of the Yellow River culture.The Fire God Festival,which is widely spread in Hebei-Shandong-Henan,contains the beliefs of the Central Asian culture and absorbs the local culture in its development and evolution.However,the inheritance and development of the Fire God Festival are faced with many difficulties.Local governments or relevant departments can adopt the following strategies to promote the inheritance of the Fire God Festival:relying on local scientific research resources,digging deep into the cultural connotation of the Fire God Festival;organizing the application for higher grade intangible cultural heritage;promoting the modernization,digitization,and entertainment of the Fire God Festival;going deep into the countries and regions along"The Belt and Road"to find suitable audiences.
the Yellow River culture"the Belt and Road"development paththe Fire God festival
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