Study on ecotourism experience perception——case of Meili Snow Mountain
Forestry and Grassland Industry Development Plan(2021-2025)proposed to promote the expansion and improvement of ecotourism industry by relying on forest,grassland,wetland,desert and wild animal and plant resources.It is of great practical significance to study ecotourism experience perception for the high-quality development of ecotourism industry in China.Through the research methods of text analysis and grounded theory,this paper made qualitative and cluster analysis on the effect and internal mechanism of ecotourism experience perception for Meili Snow Mountain.The results showed that:(1)In the tourists'experience and perception,Meili Snow Mountain had become the highest hotspot of tourists'attention in the scenic area,and it occupied an important core position in all scenic spots.Among the tourism attraction elements,the snow mountain landscape had a positive impact on the positive emotion of tourists.(2)With the increase of tourists'travel distance,changes in natural environment and landscape differences in scenic spots led to greater changes in tourists'emotional experience within the region,and natural environment and cultural environment had significant influences on tourists'emotional experience.The article analyzed the experience content,results and internal mechanism of tourists'experience perception from the perspective of tourist subject,which opened up a new perspective of theoretical research on the sustainable development of ecotourism industry.This paper constructed a theoretical analysis framework of ecotourism experience perception from the perspective of tourists'embodiment,which made up for the shortcomings of the research on ecotourism experience perception.The policy implications of this paper were as follows:To give full play to the main role of tourists in the development and protection of ecotourism and the government's functions of guidance and management.To enhance tourists'awareness of ecological and environmental protection and to establish a correct concept of ecotourism.
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