The Impact of Endowment Heterogeneous on the Adoption of Intensive Technology by under-forest Rconomy Management Subjects——Take the Daxing'anling State-owned Forest Area as an Example
Based on UTAUT model,the internal influence mechanism of the intensive technology adoption behavior of NTFP management subjects in state-owned forest areas is empirically analyzed.The results show that the heterogeneity of the two types of management subjects divided according to clustering is mainly reflected in the aspects of self-assessment of health,and technical perception,the social influence and promotion factors of high endowment group,the effort expectation and performance expectation of low endowment group affect adoption behavior,the measurement of long-term social benefits of low endowment management subject is weaker than that of high endowment management subject.Based on the research results,it is proposed to establish a 1+M+N cooperation model of government + management subjects + enterprises,give play to the exemplary role of high-endowed management subject in the application of new drying technology,and drive low-endowed management subject who are more susceptible to the expectation of effort,so as to drive the adoption and popularization of intensive processing methods,alleviate the livelihood problems of employees.
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