Online attention has now become an important indicator of tourists'willingness to travel.Taking Sanjiangyuan national park as an example,this paper uses the Baidu index platform to explore the distribution pattern and influencing mechanism of spatial and temporal differences in internet attention.The results showed that from 2015 to 2022,the attention of the Sanjiangyuan national park network showed a temporal trend of showing an increasing trend of fluctuation,with significant seasonal differences,but a weakening trend after 2021.The spatial distribution is relatively concentrated,and the regional spatial pattern changes little,but there are obvious differences in inter-provincial attention,and the attention degree in economically developed areas is higher.The influencing factors of time differentiation mainly involve holiday system and climate comfort.The population size,internet development and economic development levels are directly related to the spatial distribution pattern of online attention in Sanjiangyuan national park.There is a weak correlation between geospatial distance and internet attention,and its distribution characteristics do not fully conform to the law of"distance attenuation".
关键词
国家公园/网络关注度/时空分异/影响机理/三江源
Key words
National park/Internet attention/Spatiotemporal differentiation/Influencing mechanism/Sanjiangyuan