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三江源国家公园网络关注度时空分异及影响机理

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网络关注度已成为度量游客出游意愿的重要指标.以三江源国家公园为例,依托百度指数平台探究其网络关注度的时空差异性分布格局与影响机理.结果表明:2015-2022年,三江源国家公园网络关注度呈波动增加的时序变化趋势,季节差异性显著,2021年后出现减弱趋势.空间分布上较为集中,其地域空间格局变化小,但省际关注度差异明显,经济发达地区关注度较高.时间分异的影响因素主要涉及节假日制度和气候舒适度;人口规模、网络发达程度和经济发展水平直接影响三江源国家公园网络关注度空间分布格局;地理空间距离与其网络关注呈弱相关性,其分布特征不完全符合"距离衰减"规律.
Spatiotemporal Differentiation and Mechanism of Impacting on the Internet Attention to Sanjiangyuan National Park Network
Online attention has now become an important indicator of tourists'willingness to travel.Taking Sanjiangyuan national park as an example,this paper uses the Baidu index platform to explore the distribution pattern and influencing mechanism of spatial and temporal differences in internet attention.The results showed that from 2015 to 2022,the attention of the Sanjiangyuan national park network showed a temporal trend of showing an increasing trend of fluctuation,with significant seasonal differences,but a weakening trend after 2021.The spatial distribution is relatively concentrated,and the regional spatial pattern changes little,but there are obvious differences in inter-provincial attention,and the attention degree in economically developed areas is higher.The influencing factors of time differentiation mainly involve holiday system and climate comfort.The population size,internet development and economic development levels are directly related to the spatial distribution pattern of online attention in Sanjiangyuan national park.There is a weak correlation between geospatial distance and internet attention,and its distribution characteristics do not fully conform to the law of"distance attenuation".

National parkInternet attentionSpatiotemporal differentiationInfluencing mechanismSanjiangyuan

宋志高、余正勇

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云南大学工商管理与旅游管理学院,云南 昆明 650500

国家公园 网络关注度 时空分异 影响机理 三江源

2024

湿地科学与管理
中国林业科学研究院

湿地科学与管理

CSTPCD
影响因子:0.354
ISSN:1673-3290
年,卷(期):2024.20(6)