Research on the Brand Marketing Path of Liuzhou Luosifen in the Perspective of Cultural Tourism Integration
As an intangible cultural heritage,Liuzhou Luosifen not only has a rich historical background but also embodies profound cultural connotations.With the deepening integration of the cultural and tourism industries,Liuzhou Luosifen has ushered in new development opportunities and a broad market prospect.However,this integration process has also brought new challenges to brand marketing.This paper discusses the feasibility of integrating Liuzhou Luosifen brand marketing with the cultural and tourism industry,analyzes the existing problems in brand marketing,and explores effective brand marketing implementation paths.The paper aims to practice and explore new models and methods of cultural and tourism integration to promote the sustainable and healthy development of the Liuzhou Luosifen industry.
cultural and tourism integrationLiuzhou Luosifenbrand marketingdevelopment opportunitiesmarket prospects
NETL
NSTL
万方数据
