摘要
研究从生产价值共创、生活价值共创和生态价值共创三个视角对荔波的"文旅+电商"生态系统价值共创模式进行了分析,解析了其生产者、消费者、分解者与外部环境之间的关系,发现其当前"文旅+电商"生态系统价值共创模式存在文旅资源开发不足、旅游利益分配不均、旅游设施建设不完善等问题,并构建了新的"文旅+电商"生态系统价值共创模式.研究结果表明,可通过充分挖掘旅游资源、合理分配旅游收益、优化智慧旅游设施建设从而提高游客的旅游体验.
Abstract
From three perspectives of production value co-creation,life value co-creation and ecological value co-creation,this paper analyzes Libo's"cultural tourism+e-commerce"ecosystem value co-creation model,and analyzes the relationship between its producers,consumers,decomposers and the external environment.It is found that the current"cultural tourism+e-commerce"ecosystem value co-creation model has some problems,such as insufficient development of cultural tourism resources,uneven distribution of tourism benefits,imperfect construction of tourism facilities,and a new"cultural tourism+e-commerce"ecosystem value co-creation model is constructed.The research results show that the value co-creation of Libo's"cultural tourism+e-commerce"ecosystem can be promoted through the following measures:fully exploiting tourism resources,realizing protective development of tourism resources,rationally distributing tourism income,protecting the rights and interests of vulnerable groups through the income secondary distribution system,optimizing the construction of smart tourism facilities,and improving tourists'tourism experience.
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