Research on the Value Co-creation Model of the"Cultural Tourism+E-commerce"Ecosystem in Libo,Guizhou Province
From three perspectives of production value co-creation,life value co-creation and ecological value co-creation,this paper analyzes Libo's"cultural tourism+e-commerce"ecosystem value co-creation model,and analyzes the relationship between its producers,consumers,decomposers and the external environment.It is found that the current"cultural tourism+e-commerce"ecosystem value co-creation model has some problems,such as insufficient development of cultural tourism resources,uneven distribution of tourism benefits,imperfect construction of tourism facilities,and a new"cultural tourism+e-commerce"ecosystem value co-creation model is constructed.The research results show that the value co-creation of Libo's"cultural tourism+e-commerce"ecosystem can be promoted through the following measures:fully exploiting tourism resources,realizing protective development of tourism resources,rationally distributing tourism income,protecting the rights and interests of vulnerable groups through the income secondary distribution system,optimizing the construction of smart tourism facilities,and improving tourists'tourism experience.
ecosystem value co-creationcultural travel+e-commercetourism e-commerce
万方数据
