媒介融合视域下高校短视频的生态构建与优化研究
Research on the Ecological Construction and Optimization of Short Videos in Universities from the Perspective of Media Fusion
齐琦1
作者信息
摘要
从信息生态理论视角出发,以抖音 APP 为平台,选取部分双一流高校的官方抖音账号进行调研分析,认为高校短视频生态从用户生态、内容生态、传播生态三个角度进行构建,并以此为基础,提出了高校短视频提升传播效能的建设路径.
Abstract
This study,adopting information ecology theory,conducts a research and analysis on the official Douyin accounts of double first-class universities.It posits that the construction of university short video ecosystems should encompass three key dimensions:user ecology,content ecology,and communication ecology.Based on this framework,the study further proposes the constructive strategies to enhance the communication effectiveness of short videos within academic institutions.
关键词
媒介融合/高校/短视频/信息生态Key words
Media Convergence/Universities/Short Video/Information Ecology引用本文复制引用
出版年
2024
NETL
NSTL
万方数据