Research on the Ecological Construction and Optimization of Short Videos in Universities from the Perspective of Media Fusion
This study,adopting information ecology theory,conducts a research and analysis on the official Douyin accounts of double first-class universities.It posits that the construction of university short video ecosystems should encompass three key dimensions:user ecology,content ecology,and communication ecology.Based on this framework,the study further proposes the constructive strategies to enhance the communication effectiveness of short videos within academic institutions.
Media ConvergenceUniversitiesShort VideoInformation Ecology
NETL
NSTL
万方数据
