Research on fashion design and development mode under the traction of big data
In the context of big data driving,with the explosive growth of data volume and the continuous deepening of big data applications,big data resources are driving the change of traditional clothing design patterns in the form of data elements.By classifying and selecting big data related to fashion design,how big data can enable collaborative value creation in fashion design was explored in this study,traditional fashion design development with big data-driven fashion design development was compared from multiple dimensions and how big data empowers precise fashion design was explored,a fashion design framework was constructed guided by big data.This framework was then applied to the development of the MZ brand,and the practical application of big data in fashion design development was discussed from three aspects:product planning,design and development,and pre-order.The evolution of design models in the age of big data will increasingly focus on the mutual interaction between designers and massive data,and the application of iterative big data-driven fashion design models can achieve higher precision and faster response in fashion design and development.