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大数据牵引背景下的服装设计开发模式

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在大数据牵引背景下,随着数据量呈爆炸式增长和大数据应用的不断深化,大数据资源以数据要素的形式牵引着传统服装设计模式的改变.通过对服装设计相关的大数据进行分类甄别,探讨大数据在多方面赋能服装设计协同价值创造,多维度比较传统服装设计开发与以大数据牵引的服装设计开发模式,以大数据赋能服装精准设计,构建基于大数据引导下的服装设计框架;将该框架应用于MZ品牌的开发案例中,从商品企划、设计开发和预售下单 3 个方面论述大数据在服装设计开发中的实践应用.大数据时代设计模式的演变将更加聚焦于设计师与海量数据之间的相互作用,应用大数据牵引服装设计开发模式的迭代,可实现更高精准度和更快反应能力的服装设计开发.
Research on fashion design and development mode under the traction of big data
In the context of big data driving,with the explosive growth of data volume and the continuous deepening of big data applications,big data resources are driving the change of traditional clothing design patterns in the form of data elements.By classifying and selecting big data related to fashion design,how big data can enable collaborative value creation in fashion design was explored in this study,traditional fashion design development with big data-driven fashion design development was compared from multiple dimensions and how big data empowers precise fashion design was explored,a fashion design framework was constructed guided by big data.This framework was then applied to the development of the MZ brand,and the practical application of big data in fashion design development was discussed from three aspects:product planning,design and development,and pre-order.The evolution of design models in the age of big data will increasingly focus on the mutual interaction between designers and massive data,and the application of iterative big data-driven fashion design models can achieve higher precision and faster response in fashion design and development.

big datafashion designproduct developmentmodel

朱伟明、叶金津

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浙江理工大学 服装学院,浙江 杭州 310018

大数据 服装设计 产品开发 模式

国家社会科学基金艺术学项目

2021BG04247

2024

毛纺科技
中国纺织信息中心 北京毛纺织科学研究所

毛纺科技

北大核心
影响因子:0.3
ISSN:1003-1456
年,卷(期):2024.52(3)
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