Perceptual evaluation of breast-feeding bra style based on network data and TOPSIS model
To further explore the perceptual perception of consumers towards breastfeeding bra styles,obtained sample images of breastfeeding bras from online platforms was obtained in this study and divided into six categories based on the opening method of the bra's breastfeeding mouth.Through stratified sampling method,eleven stimulation images of breastfeeding bras were finally obtained.Seven pairs of perceptual evaluation adjectives were selected from the review text of breastfeeding bras.A questionnaire survey was conducted on women aged 18 to 40 who have had breastfeeding experience to obtain their perceptual evaluations of different styles of breastfeeding bras.The mean value analysis and factor analysis were used to quantify the perceptual evaluation,and TOPSIS model was used to evaluate the perceptual needs.The research results indicate that the main factors affecting the sensory evaluation of breastfeeding bras are appearance and sensory factors.In the face of the diversified perceptual needs of nursing bra styles,consumers tend to adopt the upper open nursing mouth design,the overall cup surface and lower grill are not decorated,and the wavy design of the cup rim or bottom circumference.The comprehensive evaluation method for decision-making can provide personalized customization references for various perceptual needs.
breastfeeding braperceptual evaluationnetwork datafactor analysisTOPSIS model
NETL
NSTL
万方数据
维普
