杨柳青木版年画元素在国潮产品中的创新应用
Research on the innovative application of Yangliuqing New Year Wood-block Prints elements in Guochao products
秦雨晴 1穆芸2
作者信息
- 1. 大连工业大学 服装学院,辽宁 大连 116034
- 2. 大连工业大学 服装学院,辽宁 大连 116034;大连工业大学 服装设计与工程国家级实验教学示范中心,辽宁 大连 116034
- 折叠
摘要
为弘扬中华文化提振非遗、加大对传统技艺的继承和活化、促进国潮产品的融合设计创新发展,以杨柳青木版年画为研究对象,依据文献研究法、田野考察法,对杨柳青木版年画的历史脉络、制作工艺与艺术特征、木版年画工艺流程进行分析与归纳;针对当前Z世代消费者群体进行产品调研分析,最终将提取的消费者喜爱的杨柳青木版年画题材元素和制作技艺元素与文创、国潮服装融合进行创新实践设计.结果表明:文章设计的鞋子、帆布包、马克杯以及T恤文化衫图案纹样时尚精美,符合青年消费者的喜好,设计的 4 款服装工艺精细考究、创新性强,具有区别于其他地区木版年画技艺的独特艺术魅力.文章为国潮产品设计实践提供了新路径,为国潮文创、服装服饰提供了新的民间文化元素与设计视角.
Abstract
In order to promote Chinese culture and intangible cultural heritage,enhance the inheritance and activation of traditional skills,and promote the integrated design,innovation and development of national fashion products,Yangliuqing New Year Wood-block Prints were taken as the research object,and the historical context,production process and artistic characteristics of Yangliuqing New Year Wood-block Prints were analyzed and summarized according to the method of literature research and field investigation.Based on the product investigation and analysis of the current generation Z consumer group,the theme elements and production techniques of Yangliuqing New Year Wood-block Prints,which are favored by consumers,are finally integrated with cultural innovation and national fashion for innovative practical design.The results show that the design of shoes,canvas bags,mugs and T-shirts in this paper is fashionable and exquisite,which is in line with the preferences of young consumers.The design of four clothing types is exquisite and innovative,and has a unique artistic charm that is different from that of other woodcut New Year prints techniques.The article provides a new way for the design practice of the national tide products,and a new folk cultural element and design perspective for the cultural creation and clothing of the national tide.
关键词
木版年画/工艺流程/传统元素/文创产品/国潮服装设计Key words
Wood-block New Year Prints/craft process/traditional elements/cultural and creative products/national fashion clothing design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据