Research on the innovative application of Yangliuqing New Year Wood-block Prints elements in Guochao products
In order to promote Chinese culture and intangible cultural heritage,enhance the inheritance and activation of traditional skills,and promote the integrated design,innovation and development of national fashion products,Yangliuqing New Year Wood-block Prints were taken as the research object,and the historical context,production process and artistic characteristics of Yangliuqing New Year Wood-block Prints were analyzed and summarized according to the method of literature research and field investigation.Based on the product investigation and analysis of the current generation Z consumer group,the theme elements and production techniques of Yangliuqing New Year Wood-block Prints,which are favored by consumers,are finally integrated with cultural innovation and national fashion for innovative practical design.The results show that the design of shoes,canvas bags,mugs and T-shirts in this paper is fashionable and exquisite,which is in line with the preferences of young consumers.The design of four clothing types is exquisite and innovative,and has a unique artistic charm that is different from that of other woodcut New Year prints techniques.The article provides a new way for the design practice of the national tide products,and a new folk cultural element and design perspective for the cultural creation and clothing of the national tide.
Wood-block New Year Printscraft processtraditional elementscultural and creative productsnational fashion clothing design
NETL
NSTL
万方数据
