In order to promote Chinese culture and intangible cultural heritage,enhance the inheritance and activation of traditional skills,and promote the integrated design,innovation and development of national fashion products,Yangliuqing New Year Wood-block Prints were taken as the research object,and the historical context,production process and artistic characteristics of Yangliuqing New Year Wood-block Prints were analyzed and summarized according to the method of literature research and field investigation.Based on the product investigation and analysis of the current generation Z consumer group,the theme elements and production techniques of Yangliuqing New Year Wood-block Prints,which are favored by consumers,are finally integrated with cultural innovation and national fashion for innovative practical design.The results show that the design of shoes,canvas bags,mugs and T-shirts in this paper is fashionable and exquisite,which is in line with the preferences of young consumers.The design of four clothing types is exquisite and innovative,and has a unique artistic charm that is different from that of other woodcut New Year prints techniques.The article provides a new way for the design practice of the national tide products,and a new folk cultural element and design perspective for the cultural creation and clothing of the national tide.
Wood-block New Year Printscraft processtraditional elementscultural and creative productsnational fashion clothing design
NETL
NSTL
万方数据
