Under the background of ＂One Belt and One Road＂,in order to better realize the inheritance and development of traditional Gaochang textile pattern elements,the regeneration design method of Gaochang brocade pattern based on user's perceptual evaluation was proposed by taking Gaochang brocade pattern as the research object.Firstly,12 representative samples of Gaochang patterns were selected through discussion with experts and designers.Additionally,a user questionnaire survey was conducted,incorporating 10 pairs of words describing and reflecting Gaochang culture,gathered from books,journals,and online sources,and the perceptual evaluation of Gaochang brocade pattern factor was obtained.On this basis,exploratory factor analysis and cluster analysis were carried out on the pattern of Gaochang brocade.Finally,according to the cluster analysis results and the user's preference for the pattern factors of Gaochang brocade,three patterns were selected for decomposition and reconstruction,and the final design scheme was generated with intelligent drawing software,and the design was applied on the silk scarf.The systematic application method of Gaochang brocade pattern elements in silk scarf design was obtained,which has certain reference significance for the sustainable development of Gaochang brocade pattern integrating modern aesthetic,injecting perceptual elements and realizing cultural inheritance.
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