Research on University Enrollment Promotion Strategies in the Perspective of Civil Aviation Industry Culture in New Media Era——Taking Civil Aviation University of China as an Example
The arrival of the new media era is undoubtedly an unprecedented major change for university enrollment publicity work.The needs of secondary school teachers,students and other audience groups for enrollment information contents,and their ways and channels of information acquisition are also changing with the change of media and communication technologies and means.At this time,relying on big data to accurately develop enrollment promotion strategies and displaying university images in combination with industry characteristics have more strategic significance.This paper takes the Civil Aviation University of China(CAUC)and its corresponding civil aviation industry culture as an example,and explores the enrollment publicity strategy of civil aviation industry colleges and universities based on big data and the communication law of the civil aviation industry culture by statistically analyzing the results of questionnaire surveys of freshmen admitted in past years.
enrollment promotioncivil aviation industry culturequestionnaire surveypromotion strategy
NETL
NSTL
万方数据
