Data Mining Application in Customer Value Loss Analysis
In the customer-oriented aviation market,an important link for the survival and development of airlines is to identify customer status,evaluate customer value,predict customer churn,reduce the blindness of enterprise resource input,and provide better service for passengers so as to develop and improve customer-airline relations.In this paper,firstly,customer status is identified through retention analysis,then customer value is evaluated and customer groups are segmented through an improved aviation value model,finally,customer value loss is forecast through a self-developed value loss evaluation model.It provides reference for airlines to carry out continuous improvement of marketing activities.
NETL
NSTL
万方数据
