What is the purpose of reciprocal exchange customs in human societies?This is a long-standing question in folklore and anthropology.Among these customs,the"Kula exchange"and"gift exchange"have become central themes.The exchange of things is the sum of social relationships.Marcel Mauss believes that the Kula exchange is a"competitive total presentations system",which means a reciprocal relationship.Annette Weiner believes that the Kula exchange aims to gain prestige and enhance the social reputation of members within local communities.Nancy Munn holds that the Kula exchange generates new social fame through changes in the flow routes.Andrew Strathern,in his study of the Hagen people on New Guinea's main island,found that"Moka exchange"aims to accumulate fame and wealth for leaders.Nancy Munn's study of the gardening exchange and feasting custom in the Gawan society shows that feasting is a custom for expanding spatiotemporal relationships.The exchange behavior of things across different cultures,times,and spaces aims to produce human fame.Therefore,the ultimate purpose of social exchange behavior is to achieve the"production of fame"in human societies.
cultural time and spaceproduction of fameexchange theoryexchange of things
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