"Media society"defines the rural modernization governance as"media governance".The application of digital media technology brings"digital burden"to rural governance subjects.Based on the deficiencies of relevant studies and the field investigation in CW village,the researcher first solved the problem of the presentation form of"digital burden".On the one hand,the main types of"absolute digital burden"are summarized,and on the other hand,the existence of"relative digital burden"is supplemented.Then,using Marx's theory of"alienated labor"and the theory of"diffusion of innovation"in communication,the paper discusses the generative logic of"digital burden".Passive innovation diffusion induces digital labor alienation,and digital labor alienation causes digital burden.On the solution of digital labor alienation,the paper holds that Marx's"human-media"communication theory is instructive,because it is more ideological.At the same time,the thesis also believes that subjectivity should be the basic principle,through the sense of responsibility,embodied participation and real feelings,ultimately improve the ability.
关键词
数字负担/乡村媒介化治理/数字劳动异化/主体性
Key words
Digital Burden/Rural Modernization Governance/Alienation of Digital Labor/Subjectivity
维普
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