摘要
随着5G、大数据、云计算、物联网,特别是人工智能技术的广泛应用,媒体融合的智能化程度不断加深,全新的智能媒体时代已然来临.身处智媒时代,如何保护、传承与发展我国非物质文化遗产已成为学界、行业,乃至全社会的重要议题.本文立足媒介智能化发展趋势,通过梳理非物质文化遗产在不同媒介发展阶段的视听传播演变,从技术、用户、价值等层面探讨非物质文化遗产的视听传播困境;对内容要素、传播机制和呈现方式等非遗视听传播构成展开剖析,提出"聚合式""场景式"与"体验+反馈"等三种智媒时代非物质文化遗产的视听传播新模式.同时,本文还有针对性地提出了智媒时代非遗视听传播的创新路径,旨在从学术和实践层面推动我国非物质文化遗产的保护与传承高质量发展.
Abstract
With the widespread application of 5G,big data,cloud compu-ting,the Internet of Things,especially artificial intelligence technology,the level of intelligence in media integration is constantly deepening,and a new era of intelligent media has arrived.In the era of intelligent media,how to protect,inherit and develop China's intangible cultural heritage has become an important issue in academia,industry,and even the whole society.This article is based on the trend of media intelligence development,and explores the difficulties in audio-visual communication of intangible cultural heritage from the perspectives of technology,users,and value by sorting out the evo-lution of audio-visual communication of intangible cultural heritage in different stages of media development;Analyze the composition of intangible cultural heritage audio-visual communication,including content elements,communication mechanisms,and presentation methods,and propose three new modes of intangible cultural heritage audio-visual communication in the era of intelligent media:"aggregation","scene based",and"experience&feedback".At the same time,this article also proposes targeted innovative paths for the audio-visual dissemination of intangible cultural heritage in the era of intelligent media,aiming to promote the high-quality development of the protection and inheritance of China's intangible cultural heritage from both academic and practical perspectives.
维普
万方数据