In the digital era,by analysing texts such as online travelogues,it is possible to get a glimpse of tourists'comprehensive perceived image of tourist destinations,providing new perspectives for urban tourism development.The article takes Ctrip.com tourists'travelogue texts as the research corpus,and based on the image perception context of tourist destinations,uses text analysis to explore tourists'cog-nition and emotion of tourism image of Fuzhou city.It then proposes optimisation strategies from image optimisation,marketing innovation,and technological empowerment to help Fuzhou build an internation-ally renowned tourist destination.
关键词
旅游目的地形象/网络文本分析/福州/旅游开发
Key words
tourism destination image/web text analysis/Fuzhou/tourism development
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