Image Perception and Optimization Strategy of Fuzhou Tourism Destination Image:Based on the Web Text Analysis
In the digital era,by analysing texts such as online travelogues,it is possible to get a glimpse of tourists'comprehensive perceived image of tourist destinations,providing new perspectives for urban tourism development.The article takes Ctrip.com tourists'travelogue texts as the research corpus,and based on the image perception context of tourist destinations,uses text analysis to explore tourists'cog-nition and emotion of tourism image of Fuzhou city.It then proposes optimisation strategies from image optimisation,marketing innovation,and technological empowerment to help Fuzhou build an internation-ally renowned tourist destination.
tourism destination imageweb text analysisFuzhoutourism development
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