Awareness and Consuming Willingness on the Deep-processing of Highland Barley in China
The objective of this study was to examine the Chinese consumers' awareness and willingness to buy deep-processing highland barley based on the survey data in China.The results showed that more than 65 percent of the consumers have not paid much attention to the highland barley.The main places for the deep-processing highland barley consuming are scenic spots and tourism commodity markets,accounting for 68.17％.The tourism characters and nutrition and health functions of product would directly affect the consuming intention of the respondents.The recommended price is 20-50 Yuan · 500 g-1,and their consuming willingness depends on the nutrition,health function,and tourism characteristics.Based on the above conclusions,four suggestions were put forward,which will provide a reference for researching and manufacturing the deep-processing of highland barley.
Highland barleyDeep-processingAwarenessWillingness to buy
NETL
NSTL
万方数据
维普
