基于计划行为理论的艺术品拍卖行设立附属画廊研究
Art Auction Houses Establishing Affiliated Galleries Based on the Theory of Planned Behavior
王惠仪 1许珩哲2
作者信息
- 1. 广州美术学院 跨媒体艺术学院,广东 广州 510006
- 2. 星海音乐学院 艺术管理系,广东 广州 510006
- 折叠
摘要
基于计划行为理论研究艺术品拍卖行成立附属画廊的计划行为,发现艺术品拍卖行成立附属画廊的计划行为原因.艺术品拍卖行认为企业经济效益重于行业伦理的行为态度,受到利益相关方和社会团体的规范制约较少,对开设附属画廊行为的知觉行为控制较强.针对行为产生的原因提出相应的干预措施,分别为拍卖行应坚守行业规范的行为态度;正确引导拍卖行主观规范开设附属画廊的行为;适当降低拍卖行的知觉行为控制信念.
Abstract
Based on the theory of planned behavior,this paper investigates the planned behavior of art auction houses in establishing affiliated galleries and finds out the following causes for this planned behavior:behavioral attitude of art auction houses that believe their own economic benefit is more important than industry ethics;scarce regulation from stakeholders and social groups;and strong perceived behavioral control over the behavior of setting up affiliated galleries.Corresponding countermeasures are also proposed to address the causes of the behavior,including:auction houses should adhere to the normative behavioral attitudes of the industry;auction houses'behavior of establishing affiliated galleries should be properly guided;and auction houses'beliefs in perceived behavioral control should be reduced.
关键词
拍卖行/画廊/计划行为理论/原因/干预对策Key words
auction houses/galleries/theory of planned behavior/causes/countermeasures引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据