Research on the Development Dilemma and Strategy of Sports Education and Training Industry Under the Rural Revitalization Strategy
This study focuses on the development predicament of rural sports education and training industry under the strategy of rural revitalization.Taking Guangdong Province as an example,it comprehensively discusses its development status,market demand,resource environment and operating conditions.It aims to propose practical strategies to promote the healthy development of the rural sports education and training industry and help rural revitalization.The study has found that there are many factors such as the lack of sports venues and facilities,lack of educational resources,weak teachers,single marketing means,low brand awareness,low participation of villagers,lack of village committee support that restrict the development of rural sports education and training industry.To this end,a series of development strategies are put forward,including infrastructure construction,education and training system improvement,marketing strategy innovation,community participation and cooperation model establishment,and professional personnel training to contribute the power of physical education to rural revitalization.
rural revitalizationrural sportseducation and training industrydevelopment strategy