摘要
聚焦于乡村振兴战略下乡村体育教培行业的发展困境,以广东省为例,全面探讨其发展现状、市场需求、资源环境及运营条件.旨在提出切实可行的策略,以推动乡村体育教培行业的健康发展,助力乡村振兴.研究发现乡村体育教培行业存在教育资源匮乏,师资力量薄弱;市场营销手段单一,品牌知名度低;村民参与度不高,缺乏村委支持等问题.为此,提出了包括基础设施建设优化、教育培训体系完善、市场营销策略创新、社区参与及合作模式建立、专业人才培训等一系列发展策略,以期为乡村振兴贡献体育教育的力量.
Abstract
This study focuses on the development predicament of rural sports education and training industry under the strategy of rural revitalization.Taking Guangdong Province as an example,it comprehensively discusses its development status,market demand,resource environment and operating conditions.It aims to propose practical strategies to promote the healthy development of the rural sports education and training industry and help rural revitalization.The study has found that there are many factors such as the lack of sports venues and facilities,lack of educational resources,weak teachers,single marketing means,low brand awareness,low participation of villagers,lack of village committee support that restrict the development of rural sports education and training industry.To this end,a series of development strategies are put forward,including infrastructure construction,education and training system improvement,marketing strategy innovation,community participation and cooperation model establishment,and professional personnel training to contribute the power of physical education to rural revitalization.
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