An empirical study on the influencing mechanism of city dwellers'green consumption behavior
Green consumption is of great significance to the sustainable development of economy,and guiding the green consumption of city dwellers has become an important starting point to improve the urban environment.On the basis of defining the concept of green consumption behavior,this paper constructs a theoretical model of the influencing mechanism of green consumption behavior of city dwellers,and carries out empirical research with the help of multiple regression analysis to verify the influencing mechanism of green consumption behaviors of city dwellers.By establishing scientific green consumption awareness and correct green consumption attitude,city dwellers'green consumption environment perception and environmental emotion can be improved,their green consumption behavior can be guided,their green consumption intention can be enhanced,and thus good reference group effect can be produced.
city dwellergreen consumption behaviorgreen consumption intentioninfluencing mechanism
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