城市居民绿色消费行为影响机制的实证研究
An empirical study on the influencing mechanism of city dwellers'green consumption behavior
廖伟峰 1江育光 1张其春2
作者信息
- 1. 闽西职业技术学院,福建 龙岩 364021
- 2. 阳光学院,福州 350015
- 折叠
摘要
绿色消费对经济的可持续发展具有重要意义,引导城市居民绿色消费已成为改善城市环境的重要抓手.在界定绿色消费行为概念的基础上,构建城市居民绿色消费行为影响机制的理论模型,借助多元回归分析开展实证研究,验证城市居民形成绿色消费行为的影响机理.通过树立科学的绿色消费意识、正确的绿色消费态度,提高城市居民绿色消费环境感知和环境情感,引导绿色消费行为,提升绿色消费意愿,形成良好的参照群体效应.
Abstract
Green consumption is of great significance to the sustainable development of economy,and guiding the green consumption of city dwellers has become an important starting point to improve the urban environment.On the basis of defining the concept of green consumption behavior,this paper constructs a theoretical model of the influencing mechanism of green consumption behavior of city dwellers,and carries out empirical research with the help of multiple regression analysis to verify the influencing mechanism of green consumption behaviors of city dwellers.By establishing scientific green consumption awareness and correct green consumption attitude,city dwellers'green consumption environment perception and environmental emotion can be improved,their green consumption behavior can be guided,their green consumption intention can be enhanced,and thus good reference group effect can be produced.
关键词
城市居民/绿色消费行为/绿色消费意愿/影响机制Key words
city dweller/green consumption behavior/green consumption intention/influencing mechanism引用本文复制引用
基金项目
福建省社会科学基金规划项目(FJ2021B035)
出版年
2024
NETL
NSTL
万方数据