摘要
运用文献资料、逻辑分析等研究方法,分析乡村振兴视域下福建省体育赛事旅游产业运营机制.研究表明,福建省体育赛事旅游产业具有完善体育公共服务、助力脱贫攻坚、打造清新福建品牌的发展价值,运营机制包括政策监管、内容管理、宣传营销、反馈协调等环节.为了推动福建省体育赛事旅游产业高质量运营,应当采用政府主导、企业自治、市场营销、用户体验相结合的策略.
Abstract
Using literature,logical analysis and other research methods,this paper analyzes the operation mechanism of sports event tourism industry in Fujian Province from the perspective of rural revitalization.The research shows that the sports event tourism industry in Fujian Province has the development value of improving sports public services,winning the victory of poverty alleviation,and building a fresh Fujian brand.Its operation mechanism includes four links:policy supervision,content management,publicity and marketing,and feedback and coordination.To promote the high-quality operation of sports event tourism industry in Fujian Province,the strategy of government leading,enterprise autonomy,marketing and user experience should be adopted.
基金项目
福建省社会科学基金(2021)(FJ2021C068)
NETL
NSTL
万方数据