Research on the operation mechanism of sports event tourism industry in Fujian Province from the perspective of rural revitalization
Using literature,logical analysis and other research methods,this paper analyzes the operation mechanism of sports event tourism industry in Fujian Province from the perspective of rural revitalization.The research shows that the sports event tourism industry in Fujian Province has the development value of improving sports public services,winning the victory of poverty alleviation,and building a fresh Fujian brand.Its operation mechanism includes four links:policy supervision,content management,publicity and marketing,and feedback and coordination.To promote the high-quality operation of sports event tourism industry in Fujian Province,the strategy of government leading,enterprise autonomy,marketing and user experience should be adopted.
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