The optimization path of tourism image under the background of rural revitalization——A case study of Ruijin City in Jiangxi Province
In the context of the rural revitalization strategy,the precise shaping and effective dissemination of tourism images have become crucial for driving local development.Through network text analysis method,this paper conducted a comparative analysis of relevant online travel diaries and governmental and media promotional texts related to Ruijin City.The results indicate that Ruijin City has successfully established a tourism image dominated by red tourism,while its green tourism resources have also gained some recognition from tourists.However,in aspects such as ancient cultural sites,special events,transportation convenience,government services,accommodation comfort,and innovation in exhibition displays,the tourism image promoted by Ruijin City does not fully align with the actual experiences of tourists.To address this,it proposes optimization strategies including balanced promotion of tourism attractions,comprehensive upgrading of tourist experiences,development of unique tourism product lines,and promotion of innovative tourism development.
rural revitalizationtourism imageweb text analysis methodRuijin City
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