The Narrative Picture and Guiding Strategy of Youth"Citywalk"Phenomenon
The phenomenon of youth"Citywalk"is characterized by popular,immersive and professional narration,reflecting the psychological characteristics of youth who pursue real physical presence,explore more unknowns and pay attention to the meaning of action.It is a brand-new youth subcultural landscape."Citywalk"has the narrative function of spreading positive energy and good voice,but it also has the alienation aspect that is contrary to the mainstream culture and deviates from the real leisure demands of young people.To this end,it is necessary to cultivate youth's rational cultural consumption concept,build an effective youth cultural market and enhance the integration and development of subculture and mainstream culture,so as to promote"Citywalk"to become a more positive and popular cultural trend among young people.