红河学院学报2024,Vol.22Issue(2) :59-63.DOI:10.13963/j.cnki.hhuxb.2024.02.013

西南联大博物馆线上数字化教育发展模式与文创品牌探究

Exploration of the Development Model of Online Digital Education and Cultural and Creative Brands in Southwest Associated University Museum

丁伊丽 田向阳 聂波 万婧茹
红河学院学报2024,Vol.22Issue(2) :59-63.DOI:10.13963/j.cnki.hhuxb.2024.02.013

西南联大博物馆线上数字化教育发展模式与文创品牌探究

Exploration of the Development Model of Online Digital Education and Cultural and Creative Brands in Southwest Associated University Museum

丁伊丽 1田向阳 2聂波 2万婧茹2
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作者信息

  • 1. 云南省高原特色农业产业研究院,云南昆明 650201
  • 2. 云南农业大学经济管理学院,云南昆明 650201
  • 折叠

摘要

基于数字化推动文旅融合的发展需要,积极推进中国优秀文化的数字化转化,促进博物馆线上数字化体验产品的开发,打造具有广泛知名度的数字文化形象是当下博物馆发展的新要求.同时,西南联大博物馆及其旧址作为中国近代历史的重要文化地标,其精神文化遗产对我们具有深刻启示,保护、传承、转化、激活西南联大文化遗产对弘扬其历史文化价值具有显著意义.

Abstract

This article explores how to actively promote the digital transformation of excellent Chinese culture,promote the development of online digital experience products for museums,and shape a widely recognized digital cultural image based on the development needs of digitalization to promote the integration of culture and tourism.This is a new requirement for the current development of museums.At the same time,the Southwest Associated University Museum and its former site,as important cultural landmarks in modern Chinese history,still have significant inspiration for us in terms of their spiritual and cultural heritage.Protecting,inheriting,transforming,and activating the cultural heritage of Southwest Associated University is of great significance in promoting its historical and cultural value.

关键词

西南联大博物馆/文化数字化开发/研学游/文创品牌/对策与探究

Key words

Southwest Associated University Museum/cultural digital development/study tour/cultural and creative brands/countermeasures and exploration

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基金项目

云南省教育厅科研项目(2023J0534)

出版年

2024
红河学院学报
红河学院

红河学院学报

影响因子:0.174
ISSN:1008-9128
参考文献量12
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