Exploration of the Development Model of Online Digital Education and Cultural and Creative Brands in Southwest Associated University Museum
This article explores how to actively promote the digital transformation of excellent Chinese culture,promote the development of online digital experience products for museums,and shape a widely recognized digital cultural image based on the development needs of digitalization to promote the integration of culture and tourism.This is a new requirement for the current development of museums.At the same time,the Southwest Associated University Museum and its former site,as important cultural landmarks in modern Chinese history,still have significant inspiration for us in terms of their spiritual and cultural heritage.Protecting,inheriting,transforming,and activating the cultural heritage of Southwest Associated University is of great significance in promoting its historical and cultural value.
Southwest Associated University Museumcultural digital developmentstudy tourcultural and creative brandscountermeasures and exploration
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