Evaluation of Profitability in kitchen appliances Industry:Based on the"Profitability Analysis Framework"
Profitability is the core of an enterprise's strength,and it is of great significance for the enterprise to achieve its strategic objectives.This article takes the main listed companies in the kitchen appliances industry as the research object,and uses the profitability analysis framework strategy formulation section to select relevant factors from three parts:market strategy,business strategy,and investment strategy to conduct a quantitative analysis of the enterprise's profitability.It extracts the influencing factors of the profitability of listed companies in the kitchen appliances industry,constitutes a new variable,and performs regression fitting on the new variable,Then,through the stepwise regression method,the optimal combination that affects the profitability of the enterprise is selected and analyzed to obtain the factors that have the greatest impact on profitability.The research finds that operational cost,service fee and sales cost are significantly negatively correlated with Roe,that is,the higher the cost of production,after-sales service and sales,the lower the net return on assets of the enterprise,and the weaker the profitability;Fixed and Roe show a significant positive correlation,that is,the faster the turnover rate of fixed assets of enterprises is,the better the utilization efficiency of assets will be,and the stronger the profitability of enterprises will be.Finally,suggestions for improving profitability are proposed.
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