Influencing Factors of Food Souvenir Purchase Intention:Case Study of Macao Food Hand Letter
The article takes tourists who purchase Macao food souvenirs as the research object,uses questionnaire survey method and SPSS 22.0 statistical analysis software to analyze the sample,exploring the relationship between perceived value,hedonic shopping value,and shopping intention.Research has found that tourists perceive value in eight dimensions,namely aesthetic value,social value,functional value,service perception,situational value,perceived price,perceived convenience,and perceived risk.There is a significant correlation between hedonic shopping value and shopping intention.From this,it can be seen that"emotions"and"feelings"are important factors affecting the intention to purchase food souvenirs.
Food souvenirsExperience economyPerceived valueThe value of hedonistic shopping
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