International Image Building & External Communication Strategy of Quanzhou,a World Heritage Site City:Taking Maritime Silk Road Culture as Example
Quanzhou has a unique geographical cultural heritage and urban personality.With Quanzhou Maritime Silk Road culture as the driving force for dissemination,it can innovate new paths for shaping Quanzhou's international image and external communication.Due to insufficient external publicity and opening up,lack of innovation in the cultural industry,single external communication channels,and inadequate urban planning,the construction of Quanzhou's international image and external communication are hindered.Therefore,with a focus on exploring and utilizing the cultural connotations of the Maritime Silk Road,we will accelerate the innovation and brand building of urban cultural industries,broaden urban communication channels,and strengthen urban planning,in order to promote the optimization and enhancement of the international image of the"World Heritage Quanzhou"city.
world heritagecity imageexternal communicationmaritime silk route culture
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