IP Image Design of Purple Pottery Tourism in Jianshui from Perspective of Cultural Tourism Integration
This paper explores the significance and value of designing the tourism IP image of purple pottery in Jianshui County from the perspective of cultural tourism integration.Firstly,the poetic and artistic meaning of purple pottery craftsmanship was introduced,highlighting its historical and cultural heritage.Subsequently,the driving force of cultural tourism integration on the dissemination of purple pottery culture was analyzed,emphasizing the importance and influence of cultural IP image in the tourism field.A plan for the design of the purple pottery IP image in Jianshui County has been proposed,which highlights the cultural connotations and characteristics of purple pottery to create an IP image with emotional resonance.Finally,the important role of purple pottery IP image design in promoting the integrated development of cultural tourism industry in Jianshui County,inheriting and innovating purple pottery culture,strengthening the transformation and utilization of cultural resources,meeting people's needs for a better life,and promoting the development of cultural and creative industries was discussed.
Integration of literature and tourismpurple pottery cultureIP imagecultural creativity industry
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