首页|"图像—意象"共生传播机制下的铸牢中华民族共同体意识效能研究

"图像—意象"共生传播机制下的铸牢中华民族共同体意识效能研究

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图像传播与意象传播呈现为一种独特的共生传播形态与结构.在中华文明的意象传播实践中,意象往往以图像的视觉传播为主要形式载体来实现信息与意义的传播.在图像与意象协同发生作用的传播活动中,"图像—意象"的传播模式中呈现着从基础媒介共生到最终共生传播的共生形态.中华民族共同体意识作为抽象化的观念性对象,其具体叙事开展与传播实践必然是需要借助一定的媒介与文化符号来进行和完成,而"图像"与"意象"在此便发挥着重要作用."图像—意象"作为民族精神气质的媒介符码与媒介场域,其在传播过程中所展现出来的想象空间与传播气质也召唤、促进着中华民族共同体意识的塑就与文化身份认同.在图像的视觉传播形式辅助下,意象所内含的意识形态机器也能很好地进入个体的意识机构,在勾连历史、重启记忆的过程中,受众可以感知到既往的文明发展轨迹所包含的一系列精神特质,进而涵养其自身的民族气质,唤起其共同体意识.
Efficiency in Forging a Strong Sense of Community for the Chinese Nation under the"Image-Imagery"Symbiotic Communication Mechanism
Image communication can be ex-plained as using visual symbols to disseminate in-formation and convey meaning,leveraging their empathic impact and ability to foster identification often benefitting from the framing and transmission of their inner imagery.Moreover,it can be said that in the process of specific communication,both image and imagery communication present a u-nique symbiotic communication form and structure.Applying this to the Chinese context,findings sug-gest the symbiosis of"image-imagery"manifests wherein images convey emotion and meaning through imagery,and imagery often becomes a core element and mechanism of image communication in the context of Chinese civilization.If image is a physical and static code at the level of visual repre-sentation,then imagery can be viewed as a living and dynamic code at the level of emotional con-sciousness.From the perspective of the form of"image-imagery"communication,image communi-cation takes imagery communication as its internal communication mechanism,meanwhile imagery communication may also enhance image communi-cation by enabling deeper engagement beyond sur-face perceptions,facilitating cognitive connections and linking a group's diachronic cultural memories with synchronous communication practices.The specific narrative development and com-munication practices of the awareness of a national community,conceptualized as an abstract object,rely significantly on certain media and cultural symbols,where"image"and"imagery"play an important role."Image-imagery"therefore serves as the media code and field for expressing national spiritual temperament,imagination space,and communication temperament displayed in commu-nication styles that evoke and foster a sense of na-tional community,thereby shaping community con-sciousness and cultural identity.What is more,the structure of imagery communication seems to allow different audiences to decode the narrative text and intangible essence encoded within the imagery it-self based on their social,educational,and tem-peramental backgrounds.Academic investigation also reports that this decoding process functions as a process of"educating"the consciousness of a national community,embedding ideological con-structs into individual consciousness through visual forms of communication.By connecting with histo-ry and reconstructing memory,an audience may perceive a series of mental characteristics already contained in past development trajectories of a par-ticular civilization and then cultivate their own na-tional temperament and awaken their sense of com-munity.The formation mechanism of the con-sciousness of the Chinese national community shaped and molded through"image-imagery"com-munication unfolds across three levels:Memory re-trieval,cognitive inquiry,and identity formation.First of all,the process of re-creation and re-exam-ination of"image"by creative subjects and audi-ences across diverse temporal and spatial contexts can be considered in itself as a process of"extrac-tion"of national memory.Secondly,in the process of"reading"and"continuing"the"imagery"text,the subject's emotional engagement apparent-ly is called.Finally,the subject conceivably con-firms a relationship between self and others,and between self and the nation,further activating and deepening shared historical memory and national-related emotional ties.In this way,a subject can realize their identification with a national communi-ty,solidifying community consciousness in practi-cal terms and actualizing the development of a na-tion.Therefore,imagery communication undoubt-edly provides innovative dimensions to image com-munication of Chinese civilization,offering new avenues for exploring national consciousness and national identity.

imagery communicationimage communicationconsolidating the sense of commu-nity for the Chinese nationsymbiosis communica-tionimagery of civilization

韦俊全、谢清果

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厦门大学新闻传播学院,福建 厦门 361005

意象传播 图像传播 铸牢中华民族共同体意识 共生传播 文明意象

国家社科基金重大项目

22&ZD313

2024

民族学刊
西南民族大学

民族学刊

CSSCICHSSCD北大核心
影响因子:0.235
ISSN:1674-9391
年,卷(期):2024.15(4)
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