Study on the Promotion of Rural Revitalization Through the Standard Spoken and Written Chinese Language from the Perspective of Linguistic Economics
To investigate the language use of the Standard Spoken and Written Chinese Lan-guage of young adults in rural areas,the study takes 65 young adults,aged 20 to 50,as candi-dates from 237 people in L Village,Luopu Coun-ty,Hotan Prefecture as the survey subjects.The investigation is conducted on the language usage,application,and proficiency of the language associ-ated with their income in three registers of public places,community places(village and sub-vil-lage),and family.The survey shows that:i)The general situation of the use of the Standard Spoken and Written Chinese Language is that the staff in the town administration organs and public institu-tions,teachers in kindergartens and primary and secondary schools are relatively skillful in the use of the language;the language skills of the staff in business and transportation are at relatively average level,while the language skills of peasant is rela-tively poor;ii)In the perspective of language reg-ister,people tend gradually to use the Standard Spoken and Written Chinese Language for commu-nication in public places;in community area,the way of language use are determined by the use of the community's language recipients.The candi-dates tend to use their mother tongue when commu-nicating with fellow ethnic people in the communi-ty;in family,they usually tend to use their mother tongue for communication purposes;iii)In the perspectives of language skills,the listening and speaking ability of the young adults in L Village is higher than the reading and writing skills in the Standard Spoken and Written Chinese Language;iv)The language useability of young adults in Vil-lage L in the Standard Spoken and Written Chinese Language has a positive and significant impact on their income,which is shown by the large majority of people who have higher income are proficient in the language;while the people with low income are poor in the language proficient of the language.Additionally,this study tries to sort out the problems in the promotion and popularization of the Standard Spoken and Written Chinese Language in ethnic minority areas.The problems are:1)Lan-guage education is insufficient in the family in eth-nic minority areas,and this is caused by a lack of the sense of using the standard spoken and written language in family communication;2)There is no overall language planning in the community(vil-lage,team)communication,and the language used is singular,especially in the mono-ethnic community.3)It lags behind in the promotion and popularization and the construction language eco-logical environment,and there is a lack of profes-sional language service institutions for the pro-gram.Based on the results of the investigation,it is suggested to design an integrated language planning using the order of"township government-commu-nity(village,team)-family",and from here build a diversified and integrated standard spoken and written language learning and training system at various levels of the"township government-community-school-family".Moreover,it is then up to the scholars to explore an effective and pragmatic connection between the township govern-ment,community,and family.This aims to give full play to the joint efforts to build a triad of the Standard Spoken and Written Chinese Language promotion community which involves a top-level design of township government,a leading role of countryside communities(villages and teams),and the formation of multi-linguistic awareness within the family units.
linguistic economicscommunity for the promotion of the Standard Spoken and Writ-ten Chinese Languagerural revitalizationimple-mentation path
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