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文化资本理论视角下的民族地区节庆旅游发展路径

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我国民族地区节庆活动拥有丰富的文化价值与经济价值,是中华优秀传统文化的重要组成部分,通过文化旅游的方式对民族节庆进行开发在当下成了一股热潮.根据案例分析,我国民族节庆文旅活动中存在文化特色不鲜明、品牌形象不突出、专业人才缺乏以及管理模式僵化等问题.文章基于文化资本视角分析我国民族地区节庆活动中文化资源向文化资本转化的过程,认为民族地区文化资本以文化能力、文化产品和文化体制三种形式存在,并与"场域"有密切关系.在此基础之上,可以从文化资本的三种存在形式出发,针对人才与文化空间、品牌与产品体验、文化环境与政策三个方面改善民族节庆文旅所遇到的问题.
The Development Path of Festival Tourism in Ethnic Regions from the Perspective of Cultural Capital Theory
Festivals in ethnic minority areas of China have rich cultural and economic value,and are an important component of the excellent traditional culture of the Chinese nation.The development of ethnic festivals through cultural tourism has become a trend nowadays.According to the case analysis,there are problems in China's ethnic cultural and tourism festivals,such as unclear cultural characteristics,lack of prominent brand image,shortage of professional talents,and rigid management models.Based on the perspective of cultural capital,this paper analyzed the transformation process of cultural resources into cultural capital in festival activities in ethnic regions of China.Cultural capital in ethnic regions exists in three forms:cultural ability,cultural products,and cultural system,and is closely related to the"field".On this basis,starting from three forms of cultural capital,this paper intended to solve the problems in ethnic cultural tourism festivals from three aspects:talent and cultural space,brand and product experience,and cultural environment and policies.

ethnic regionsfestival tourismcultural capitalform of existence

李欣祖

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南京艺术学院 文化产业学院,江苏 南京 210013

民族地区 节庆旅游 文化资本 存在形式 路径

2024

民族艺林

民族艺林

ISSN:
年,卷(期):2024.(2)